Mother’s day has become second to Christmas in gift buying revenues. Does this mean wish lists and a haul comparable to that which Santa would deliver? Not exactly; but, the retailers and credit card companies have learned a thing or two about what mothers’ children buy – and should buy – for her on her day. Eighty percent of Americans will buy at least a card; and, men tend to spend more on their moms than women do. In fact, the average expenditure men make is about 1/3 higher than that of women siblings. This 2020 Mother’s Day, the projected average expenditure will just top $100 for women and $150 for men.
Men – surveyed through gift giving surveys and Mastercard reports – also tend to ‘score’ a little higher with mom by giving her something on her top ‘wish-list’ of gifts. The number one wish by mom for a gift, in 2019, was being taken to brunch. This top gift was given to mom more by men than by women adult children. Flowers were a very popular gift to buy for both sexes of children and adult children – but flowers were only at 18 percent of mom’s favorite gift choice in surveys last year.
The number one place gifts will be purchased this Mother’s Day is the discount department store. Chains like Target, K-mart, and Wal-mart fall into this category. Internet websites are the second highest-rated place to buy Mother’s Day gifts. Popular websites like Amazon.com, eBay, Overstock.com, and Flowers.com are among top-rated, chosen sites for Mother’s Day gift shopping – also evident in the 2019 reports.
What does all of this gift buying amount to? Happy mom’s, ofcourse, but also a projected 14.6 million dollars of revenue; which makes for happy retailers, too. It is estimated that 25% of these purchases will be made online. This is up in recent years by about 15%. Dad’s day will probably result in 20% of gift purchases made on online.
First time mothers tend to make the largest haul on Mom’s Day. It was also found, through studies, that mothers tend to receive more gifts and cards on Mom’s Day than dads do on Father’s Day; plus, the cards are often a bit more lavish. Forty percent of Americans will also buy something on Mother’s Day for someone other than their mother. What do all these statistics mean? Perhaps that ‘mother’ – the word, the person, or the concept – is significant in the lives of America’s shoppers, mainly adult children and the primary earner of each household. It also means this day is worth recognizing and celebrating in some way or another: enjoying the day with mom, sharing a meal, sending a card, or flowers, or another gift . Most importantly, this giving was done not because it satisfied mom’s expectations but because shoppers felt pleasure at appreciating the one person known as ‘mother’ in their lives. Another thing, it does ring true what mom has probably said at least once before: her favorite gift is time spent with those she loves.